Online businesses have opened up new ways to create an impact on people in general. They have been able to grab the attention of their audience. They execute strategies to get their audience to listen to what they have to offer.
One of the best approaches by online ventures is email marketing. It kickstarts by enticing the audience to subscribe to newsletters through emails. Subscribers can now be updated through emails and persuade them to leads.
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Marketing Strategies for Websites
Plugins have been useful in strengthening email marketing. No website is complete without placing plugins to grow more visitors to the websites. WordPress plugins have helped gain more subscribers. It is one of the most popular and fastest methods of building an email list of subscribers. While the users are engaged in reading the content of the website, plugins enable them to enter their email address. They also appear as popups as the readers browse through the content.
Quick Review of WordPress Plugins
The newsletter subscriptions and popups are easily installed in WordPress plugin. Here is an overview of some of the best email subscription plugin WordPress.
MailChimp Email Builder
The most popular plugins and one of the best in building a list of subscribers is Mailchimp. Its free version can maintain up to 2000 subscriptions. Businesses have widely used this plugin since it allows multiple methods of writing newsletters. Website users can easily access and subscribe to newsletters. The websites offer subscribers to use the premium version. The premium allows users to create multiple newsletter forms. The free version is limited to a single form.
Mailchimp serves as a bulk email campaign builder. It allows businesses to send emails to many contacts at a time. It has flexible marketing templates to choose from. The templates carry the right message to create an impact on customers. It is easy to find templates for different purposes.
Using the template, website owners can now notify of a sale. They can easily find a template for wishing the subscriber on important days or choose a template to welcome a new subscriber.
Business owners agree that they can send emails that match their brand through Mailchimp. It has all the tools and support that a brand requires. The automation and tracking features promote a business to the next level.
Mailchimp helps build outstanding emails by providing various tips. The built-in tools help to create and engage subscribers.
This campaign builder has created newsletter signup for first-time users by installing a popup. Customers can stay informed about the brand by using the newsletter signup. They can learn more about all upcoming events through this feature.
Mailchimp can drive signups through various social media platforms. This engages the social media followers with the brand enabling new subscribers and allowing business growth.
Other strategies
Mailchimp works to increase their subscribers by:
● Offering incentives to subscribers by holding contests and discounts. A new subscriber can grab a prize if they are lucky to win the contest.
● Attractive brand emails are designed and created. The impact of the email message compels the audience to use the share button for building social media subscribers.
● The landing page feature in Mailchimp offers multiple ways to grow email lists. With the use of creative content and infographics, the landing page drives people to sign up and go ahead in marketing sales.
Mailchimp can effectively filter the spam mails. They deliver the mails through their servers. This prevents the spams from entering the inboxes of other users as well. They forbid from purchasing email lists of contacts, which can be identified as spam.
The vigilant delivery of emails is kept intact by allowing subscribers to abide by the terms of use. Terms of use ensure anti-spam laws. Email lists are not sourced from third party users, which helps in increased delivery.
The popup also lets users have an option to receive emails. The emails are verified by tracking the permission given. An unsubscribe link is included to allow people to quit their campaign.
This marketing platform can automate, track, and optimize emails. It can reach out to different audiences, such as e-commerce, mobile apps, startups, and many new ventures.
The built-in tools help to collect audience data and shape them into insights. Campaigns are created to the likes of the audience and made into conversations. The tracking feature helps in learning the audience and acting on their data while marketing.
The opt-in forms allow users to integrate with the existing forms on the website. Other addon plugins such as Mailchimp TopBar and Mailchimp Activity are available. It is developer-friendly, and its knowledge base is well documented. The plugin also comes with community support for all its users. Issues like bugs are acted immediately through Github. Premium users are guaranteed faster support.
Translation features help translate the language to users' preferences. The default behavior can be customized using filters and hooks. This plugin can thus integrate websites to Mailchimp accounts.
Newsletter WordPress Plugin
Another suitable plugin that allows visitors to subscribe easily is Newsletter. It provides a newsletter subscription service for website owners. It is fitted with many features that suit the needs of a website. It permits unlimited subscribers to access newsletters and provides statistics to sites. Make use of the large number of newsletters offered to websites to engage the audience and track them. The spam emails are checked, and mails are secured using various domains.
A drag and drop composer for creating responsive newsletters is an added feature. The delivery speed of emails is up to 12 emails per hour. It has seamless integration with WordPress users and a subscriber list to target emails further.
This marketing plugin has further improved on its free addons. The registration integration addons integrate all registered users as subscribers. Use the archives to list all the newsletters that have been sent on one blog page.
By using the premium version, the addons can be extended to professional needs. Some of the professional addons provided are Google Analytics, Autoresponder, Geolocation, amongst many others.
Autoresponder helps in following up with the subscribers through a series of emails. Geolocation targets the location of the subscribers. To boost the conversion rate, the popup box as Leads are designed creatively.
The plugin works continuously to give support to all its users and for specific purposes. Premium users can benefit the one-to-one support through the ticketing system.
MailPoet Plugin
Websites can be powered with MailPoet, which helps in growing subscribers. This plugin can be easily installed on any WordPress website. An attractive email subscription can be designed by choosing from varied templates. The easy to create subscription saves a lot of time. The Newsletter can be scheduled to be sent through upcoming blog post notifications. Scheduled newsletters are automated through a few clicks. The plugin helps in managing the growing subscribers. The features can be used within the website itself.
Beautiful emails are created by using this email builder plugin. It is well integrated with WordPress websites. The sites can now use their premium for free up to 1000 subscribers. One of the reasons for choosing MailPoet is the use of responsive templates that can function in all devices. This is one of the easiest to handle email builders.
It does not require any configuration, as it can work out of the box. It is GDPR compliant and trusted by many website owners.
This marketing plugin has further improved on its free addons. The registration integration addons integrate all registered users as subscribers. Use the archives to list all the newsletters that have been sent on one blog page.
Have a look at its additional features:
● Welcome emails are automated to be sent
● Provides statistics on audience involvement
● Customized free WooCommerce email.
The WooCommerce helps in designing transactional emails. It can persuade customers to buy additional products through automated emails. It tracks customers who have left the cart and make efforts for conversion.
Premium Benefits
The benefits of premium plugins are the quality delivery of mails. Additional features of premium are
● Able to identify subscribers who have opened the newsletter and links
● Support provided on the same day
● Send emails to 1000 subscribers for free using desired individual methods
Email Subscribers WordPress Plugin
WordPress plugins provide Email Subscribers tool for websites to gain more access to subscribers. A lot of features and elements required for email subscriptions are added to the plugin.
Some of the best features
● Automated blog post notifications
● It can list leads
● Sends broadcasts to subscribers
● Manage all the functionalities from one place
This plugin fulfills the requirements of developers, marketers, and bloggers. The creatively designed subscription can be placed anywhere on the website. It can easily attract an audience instantly.
It saves time by sending automated updates whenever a blog post is published. With the help of HTML editor, beautiful broadcasts can be created for subscribers.
Added benefits
● Unlimited data can be stored
● Unlimited broadcasts can be created
● Store data on the server
● Choose a wide array of email templates
● Create varied forms suited for the websites
● Use of Widget for collecting customer emails
● Email notification of new users to admins after sign up, which is optional
● Automated welcome emails
● Integrates with Options, Welcome Bar, and other lead generation plugins
● Compliance with GDPR
The benefit of this tool is it can protect the email lists from bot attacks. The use of maths captcha identifies bots and filters spam signups. It automatically cleans the email list. The Access Control can either restrict or give access to features built in the tool.
Promotional ready-to-use templates are available for all events or occasions.
The tool is a highly recommended product as it is easy to manage and configure. It provides friendly support to all its customers. The other three plugins it offers are Icegram, Rainmaker, and temporary login without a password.
Popupbuilder Plugin
Popup plugins such as Popupbuilder manage to bring in more website visitors to an email subscription. Newsletters can be easily created for websites through these popups in plugins. An easy-to-use popup that is easy to manage and strengthens the website. It can be used to display offers and discounts. Animation popup features gain viewers appreciation and Newsletters to be easily spotted on the website.
The promotional Popbuilder can
● Add unlimited popups and manage them with ease
● Modify popups for an attractive look by customizing size and position
● The option of showing the popups after few page scrolls
● Confirmation and leaving notice popups can be set for redirecting the visitors
● Can be set within a period to show the popup
Some attractive features that viewers can indulge in the popup opening sound and responsive popup. Compatible with multiple sites and networks, it can redirect users to the next pages. Websites can fully customize the colors and themes. Various options to show or hide popups on devices are other displays of the tool.
The age restriction popup directs the content to certain age groups which the website refers to. The popup can embed videos and share them with other social media platforms. It can maximize visibility on the website as all elements in this popup can be customized.
Mailjet Plugin
Websites can use Mailjet as an email subscription plugin. It has ample features to collect email lists and has a mail management system. Using this feature, the transactional mail and marketing mail can be managed from the WordPress admin panel. The various signup forms and contact lists can also be managed.
This campaign builder tool can buildup lists by using automated contact synchronization. User roles and comment authors' features are added to Maijet to target email to a specific group.
WooCommerce integration can be activated to let WooCommerce customers subscribe to Mailjet newsletters.
The plugin grabs attention through their engaging emails using the drag and drop editor or HTML editor.
Contact form 7 is integrated with form submitters for newsletter subscription.
The plugin allows the flexibility of using different templates and texts to create emails. It can set up an individual thank you page. It offers the best email deliverability and routing.
The email performance can be optimized through statistical insights and analytics on clicks, opens, geographies, and much more. Email data privacy and security is maintained through GDPR compliance. The ISO 27001 certified plugin guarantees safe use.
It can support a maximum of five languages and offers support throughout.
Other ways to engage the user through Order Notification and Abandoned Cart Reminders are created as responsive emails. A Mailjet account can be created within a few minutes and is a free account.
MailOptin Plugin
MailOptin is a flexible plugin that websites can use to gain access to subscribers. The plugin allows sending emails automatically to the subscriber using an autoresponder. This is best used for lead generation.
It displays useful, targeted messages through
● Popup Optin forms that overlay above the content on the website
● Viewers and blog readers can make use of Before and After Post Optin Forms
● A common method of using the Sidebar/Widget Optin forms
● Visitors are encouraged to perform an action using the Call to Action button
● Filters spam through Spam Protection through the Honeypot method. The premium version is protected with reCAPTCHA
● Displays signup forms in the sites through Page-Level Targeting
The email newsletter holds the following:
● Keep in touch with subscribers through New Post Notification. Create automated emails to registered users once the new blog is posted.
● Published posts can be sent through automated emails on a daily, weekly, and monthly basis through Email Digest of Published Post.
● The Responsive Email Template facility to send newsletters.
MailOptin can track the audience's interaction continuously. At the time of conversion, the plugin can display the right message to subscribers.
Multiple platforms and software can be installed for leads collection. This plugin offers a series of optin forms such as notification bar and slide-ins. The optin forms are displayed on controlled time as the website can lose leads if the forms are displayed early or late. This is managed through Pageviews and Time on Site.
Other beneficial features of the plugin are capturing extra data by adding extra fields to optin forms. The campaign can be scheduled with a start and end date. Advance Analytics can help in increasing revenue by obtaining the metrics.
Option of removing MailOptin branding placed on all email templates and optin forms.
To capture the viewer's attention, built-in animation effects are included. The optin forms can be displayed at any location on the website page or posts using Shortcode & Template Tag Embed.
All the above-mentioned WordPress email subscription plugins can be used on any website. With ample features available, sites can now create attractive and engaging emails. Most of the plugins offer free features. Plugins that provide premium versions are equipped with additional features. Features provided in the free version meet the basic requirement of a website. Most plugins wait for their viewers to grow to switch to a premium version.
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