Before the pandemic, searching for a travel destination and some advanced information about it was easy. But, after the global pandemic, you may search for places and not get the correct results even from search engines like Google.
Luckily this issue has been resolved recently with Google’s latest updates. So what are they? With all the recent updates that Google has been coming up with, the most interesting ones for the travel marketers are the free tools that can help them a lot.
How Can The Free Tools Help The Travel Marketers?
These days it is very much likely for someplace to close down or open up at any point in time considering the covid situation in the area. To help the travel marketers deal with this Google has created and launched these free tools that can help them make effective decisions at the right time.
It is always helpful when the decisions one has to make are well informed and can actually enable them to get the rapid insights that might make their job easier. Search tools make for really great potential in the other activities that one has to focus on.
What Will These Tools Entail?
The travel insights by Google will not only help the travel marketers but also help the whole hospitality industry along with many similar industries and organizations. This would also include some training materials to help them navigate. These tools are easy to use and the necessary insights are to the point and can be understood easily.
What Tools Are Included In Google’s Travel Insights?
The various tools and features are categorized for the traveler marketers to access the data easily. The four main categories are:
- Destination Insights
The destination insights are basically filtered as per the destination, as the name suggests. These provide a clear picture as to know which are the major demand sources at each location or destination. These are beneficial when it comes to getting the most precise information about a location. This can help one navigate by just putting in the correct country and destination. Putting in a data range can also help filter out the correct data that one wants. This is easily used to get information about what the travel demand is at a particular location.
- Hotel Insights
This is already one of the most popular tools. This can help the travel marketers in searching for potential guests who want to live within their vicinity. These are the people who are already searching for living within the radius of your hotel. It can directly help in bringing more people to the doors of one’s hotel. This tool is valuable in terms of getting the much-needed insights that one needs to increase the foot traffic into one’s hotel.
- Focusing Facts
Found under the destination insights, this tool can help with displaying the top-ranking destinations. The travel insights tool shows the data of the last 84 days to the user. This highlights the major trends that are going on in the travel industry. The facts highlighted under this portal are mainly 3. First, it shows which country has an interest which is the fastest-growing worldwide, being a travel destination. Second, the country which has the highest inbound interest in terms of the user’s country. And third, which city is the most searched travel destination in the country of the user.
- Demand Sizing
This is also one of the newest features. This is a very helpful tool to compare inbound as well as outbound interests that occur between one primary country and other countries. These other comparison countries can go up to 10. When this comparison happens, it counts both accommodations and flights in the 2 countries being compared.
One of the industries that suffered the most during the pandemic is the travel industry. And to get this industry back on its usual stance. These tools are not just for helping the travel market but also the governments of the respective countries in which these are applicable. Plus, everybody loves the easiness, and that’s what such tools can provide. With these innovations, it is always easy to focus one’s efforts in other places, which might need them the most.
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