When someone asks you what a good website is, do you know the answer? Is your opinion based on a website’s design? Or its usability? Or is it SEO? Is there any specific thing that you should look for? Do you take site performance and similar factors into consideration?
If these questions are a bit overwhelming for you, then not to worry! We’ll answer them all. And by the end of this article you’ll know, where to start and even how to improve on the parameters that you might lack. In case you didn’t know this already there is much more to a website than a design. A good website doesn’t necessarily concentrate on one single factor, but actually has many other pieces to put into place.
So, if you don’t know, or think you must go back to the basics, then keep on reading and learn how to get started with the evaluation of your or your company’s website.
Most people judge a website based on its aesthetic appearance. While the visual appeal of a website will do great for the credibility of it in the eyes of a user and speak volumes with its design. It all comes down to what font, what background color, and what creative elements you use to make the website more appealing to the user visiting at even for the first time.
The one thing that one should keep in mind is that it the elements or the text on the website shouldn’t be too congested and should be easily readable or easy on the eyes.
Surely, the aesthetics of your website do play a very significant role for a website but it’s not everything.
Content On The Website
Content on a website is very important. It can give the details, about your products and services about your company, and even about how a visitor can contact you. The content should be welcoming and to the point. It should provide the exact information that your potential audiences are looking for and the copy writing style should also match the demographic of your audience.
When it comes to content, it should also be noted how it is presented to your audience. The text colour, style, and even the background colour should be easily readable for the visitors.
Usability Of The Website
Most of the users these days are mobile visitors. With every person having a phone, it should be a priority for you to see if your website is on par with the mobile usability parameters. As the attention span is not more than 8 seconds for not only mobile visitors, but also people visiting from their computers and tabs, usability of a website should be a prime focus, among other things.
One should also focus on the fact that the internal as well as external links on our website are working properly.
SEO or Search Engine Optimization
Did you know that the design of your website can also affect the SEO or Search Engine Optimisation?
Yes, the SEO of a website can be impacted by design. Many marketers out there already know that both SEO and website design go hand in hand. Search engines like Google do take website design into consideration while ranking the websites.
Things like meta descriptions, ALT tags, H1 headings, etc. can make a huge difference and help up your page for website rank higher in the SERPs.
So, now you know how to evaluate your website with these four parameters listed above. Although these four parameters are some of the most important ones and a website shouldn’t exist without them or rather lack them, there are still numerous factors out there that should be considered. We told you the main ones.
One thing you must know is that your website should be easily understandable, usable, responsive, and even look good. It should also load faster and people shouldn’t have to wait otherwise they will exit your website and make the bounce rate go higher.
This is also worth noting that your website might have everything but everything should be kept the same for too long. You should always provide your visitors with some new content or information and keep your website up to date with the latest trends in your particular industry.
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