Search Engine Optimization is used to improve the quality and quantity of website traffic to a website page. SEO takes care of everything about the search engine working, search engine behavior and the actual search terms.
Coding languages like SQL, MySQL are used to retrieve data from the databases. Similarly, search operators are the commands which are used to make the search precise. The search operators make searching for things online so much better as they save a lot of time. We can filter 90% of less-focused content from a specific topic.
How To Use Search Operators For SEO?
As everything is digitized, the number of searches is increasing every day. The workflow must be optimized to achieve better results. Automation helps us to optimize SEO efforts. Prioritizing plays a major role in Search Engine Optimization.
For example, if we would like to search for Nikola Tesla, searching for tesla in the search bar results in entire content with the keyword tesla. Narrowing down the search can be done by hopping over the search bar and searching Nikola tesla. This reduces the number of results and displays optimized results.
Gathering the relevant words is very important as it reduces the time spent searching a particular subject. Organizing the keywords into groups might be of great help to raise search marketing efforts to a whole new level. Finding direct competitors is also essential. Duplicate keywords and page duplicates create internal competition. So, it is important to get rid of duplicate keywords.
Learning and usage of search operators can be compared to the game of chess. It can be memorized very easily but that is just about 1% towards the path of mastery. All the search commands can be entered directly in the search bar with proper syntaxes in order to modify the search query.
The search operators can be divided into three types based on their usage and the level of optimization. They are the basics, advanced and unreliable/deprecated operators.
The basic search operators used for SEO are as follows: site:, ” “(quotation marks), OR(directive), ()(group), -(exclude) and *(wild card). These are commonly used to modify the search queries. site: operator limits the search to a particular domain name. The duplicate content can be filtered using ” “ command. When we copy the required paragraphs with quotations then the search engine shows the original and copied works of all the authors. Two keywords can be combined using the OR operator. To create logical hierarchies, group commands can be used. To exclude certain keywords from the search results, the exclude command is used. Wild cards can be used to match any word or phrase.
Advanced Search operators are used for a certain reason. They narrow down the search in all possible ways. related: operator is used to find out the websites that are similar to the domain in the search query. intitle: and allintitle: include all the searched words in the title. inurl: and allinurl: are used to find all the searched words in the URL. filetype: is used to search specific files of specific format. AROUND(x) operator returns the results where two words are at a distance of x from each other. This narrows down the search in the best way possible and the near-exact phrases can be found.
Unreliable operators produce inconsistent results or have been deprecated altogether. ~ includes all the synonyms. It is unreliable as the synonym inclusion has become default now. daterange: is used to return the results in the specified range. link: operator is used to finding the links that link the target domain. It was deprecated in 2017. inanchor: operator is used to find pages linked with specific anchor text/phrase. allinanchor: is used to find pages with all individual terms inanchor: in the bounded anchor text.
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The search operator’s power comes from chaining them together. Any combination of search operators can be chained. Various search operators can be combined together to achieve precise and optimized search results. Hunting down plagiarized content is also important. Auditing the transition from HTTP to HTTPS can be challenging but it can be achieved using site: operator. This will help track down pages that might not have been re-crawled.
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